People may have heard that search engine optimization (SEO) is important for modern business marketing with Bigcommerce. However, it can be hard to figure out how SEO helps a business grow. Putting together an e-commerce site can be hard enough on its own; adding this extra step is just not fun. In this blog, we look at how the BigCommerce SEO features work and try to give users some tips that will help them get traffic if they decide to use that for their store. SEO is a must for online businesses. You won’t get more customers if you bring too many people to your website. Without customers, a business can’t survive.
Tips to Help Your BigCommerce Store Grow with SEO!
But luckily, there are portals like BigCommerce that can help you deal with most of these problems while if you need to fix website errors, I highly recommend to look for reputable BigCommerce development agency like Always Open Commerce. So, let’s learn some Bigcommerce SEO tips that will help your business reach the heights you want.
What is BigCommerce?
BigCommerce, an easy-to-use SaaS platform, is leading the way in eCommerce right now. You can study many options to advance, experiment, and expand using BigCommerce. On this safe and easy-to-use eCommerce platform, you can create creative and appealing shop interactions with the help of BigCommerce’s visually appealing tools. You can also handle the system’s complexity with these tools. BigCommerce also helps you do better than your competitors in quick-commerce activities that encourage customers to come back.
Why should you use BigCommerce?
The most important thing about BigCommerce is that it has a lot of built-in tools. Several well-known e-commerce sites need plug-ins from third-party sites for important features like separate page checkout and user feedback. Additionally striking are the unlimited staff memberships, capacity, and product variants, as well as the 99 per cent availability guaranteed. With BigCommerce, anyone can set up a full online store where they can sell goods on Facebook, Twitter, Amazon, Etsy, and their own website. BigCommerce should be on your list if you want to find a framework for cross-selling.
Is BigCommerce a good online store platform for SEO?
The SEO features of BigCommerce are good right out of the box. You can choose this option with confidence, knowing that it won’t put you behind because it was made with quality standards in mind, just like Magento. A Bigcommerce SEO Audit from Shero will help you comprehend the complexity of SEO if your website isn’t as visible as you’d like it to be or if you’re going to move to BigCommerce to increase your site’s rankings. SEO for BigCommerce is pretty good. Since you have many tools and functions, you’ll need to find ways to speed up the process to beat your competitors. To properly optimize a BigCommerce store, however, you may need to fix a few SEO blind spots.
In the rest of this post, we’ll look at some advice, or a Bigcommerce SEO guide, that always makes it possible for anyone to do something.
1. Improve how fast your website works
Going forward, the speed at which your page loads will be a key part of your technical SEO. If you want relevant traffic, you need a website that loads quickly. One of the tools you can use to test performance that you can find on the internet. The Google PageSpeed Insights tool is a good choice. You can put a specific website into this free tool to find out how fast it is and get helpful tips on how to improve it.
2. Keyword analysis should come first.
SEO starts with effective, targeted keyword research for both BigCommerce and anyone else who wants to rank on a search engine page. Keywords are the main building blocks of your SEO. If you can optimize a website for the keywords that customers use when searching, they are more likely to find it. One of the best places to start is with the free Google Adwords Keyword Planner. By typing in phrases related to our brand or product, we can get slightly better keyword suggestions that are more likely to bring in traffic.
3. Improve SEO on each page
The native features on BigCommerce’s platform that assist you in perfecting your on-page SEO are among the company’s most vital selling points. BigCommerce is different from many other platforms in that it doesn’t force you to work around default settings that you can’t change. BigCommerce makes it easy to do this by giving you SEO sections where you can enter the metadata for each page. It’s one of the most important SEO features of Bigcommerce. You won’t have to change HTML if you just give meta tags, search terms, and headlines (all on-page SEO elements). This would have to be done on every page of your website, but the increase in visitors and money will be worth the work.
4. Set up your site so it works well on mobile devices.
We talked about how Google has switched to mobile-first indexing when we looked at BigCommerce’s SEO capabilities. That means that your mobile site will have a bigger effect on your SEO than your desktop site. Using a theme that immediately adapts your website to portable devices is the best option for BigCommerce. So you have a horizontally scrolling and creating a seamless page instead of pages that are hard to use because they are zoomed out.
5. Make your pages for goods and categories better.
When building your website for SEO, site navigation is one of the most important things you need to think about. No matter where a user comes from, you want your website to be easy to use. This is where all of your categories and products’ pages are. The most reliable way to do this is to set up “silos” for the different types of products you sell.
6. Use an app to fill in any blanks.
As we’ve already talked about, adding an app to your store is likely to help your SEO. This is a smart video for any eCommerce platform because it gives you a structure you can use to check your SEO efforts in the end. Users can focus on trying to sell your products because it takes care of important things like how well your sitemap and title tags work. Make sure that the app you choose from the BigCommerce app store helps you optimize important things like page titles and product descriptions. If you include the right information, your traffic will slowly start to rise.
7: Plan Your Internal Linking
As we talked about in the first tip, users who separate their groups and product pages improve your SEO by using internal links. Let’s talk more about how you can use this strategically in each silo. You could link to best-selling products, blog posts, and landing pages by using links to these products. By linking internal pages in the right way, you can figure out which ones need to be optimized for SEO the most, which will help them rank higher on search engine results pages.
Wrapping it Up
It may be a matter of life or death for eCommerce, but platforms like BigCommerce give businesses a better way to stay competitive. Businesses that want to sell online should look into BigCommerce SEO features because they give businesses a lot of options, benefits, and room to grow. They are also great for SEO, which makes it easy to see why so many businesses use them. But, just like on any other platform, you still have to work hard to get to the top. Spend some time making the categories and product pages as good as they can be. They need some attention, just like the home page. And finally, make an internal linking plan that you stick to. Within a short period, you’ll see results from your SEO. Your e-commerce business will benefit greatly from the traffic you get, which will help it grow and be successful.